OPTIMA is a tailored Trade Promotion Management (TPM) application developed by XVAutomation for Danone Indonesia. The solution comprises three core modules—Budget Planning, Promo Creation, and Claim Management—designed to manage the full promotion lifecycle. OPTIMA differentiated by Claim Management module and two advanced features, the Investment Calculator and Promo–Claim Reconciliation, which provide a higher level of accuracy, control, and analytical depth compared to typical TPM applications.
OPTIMA streamlines promotional activity by enabling principals and distributors to operate on a single, unified platform for end-to-end promotion activity. This alignment simplifies promotion verification and claim reconciliation, significantly reducing processing time and improving efficiency, ultimately accelerating the overall promotional campaign and claiming workflow.
To date, OPTIMA has managed approximately ~300 SKUs, run the creation and deployment of around ~50,000 promos, and verified more than 300,000 promo claims.
